Sam Luetters

Sam Luetters runs Komod.ai: product, go-to-market, and the first call for every customer.

He has spent fifteen years building and running commercial organizations with full P&L ownership on three continents. At Wayfair he led the Salesforce transformation for the commercial business and built the CastleGate Forwarding sales organization, and stood on stage with Niraj Shah to talk about how. Before that he turned around an unprofitable international cycling business, founded its APAC center from scratch, and doubled international revenue with a direct-to-consumer line.

At Glowforge he put AI into a working sales team and rebuilt revenue operations around it. For the last three years, through St Lue Consulting, he has built AI systems inside operating businesses, where they had to earn their keep on a real P&L. The Komod problem walked in through that work: a controller closing a year of backlog with a spreadsheet and a highlighter.

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